At the end of the winter of 2018, the new logo for Peter Hall School and its foundation was unveiled. It is accompanied by a new slogan “Together we make the difference,” which replaces “Because we love them so,” introduced in the early 2000s. “We wanted a breath of fresh air,” said President-Director General, Jean Laliberté, “to go along with the renewal of our staff. We also wanted a more contemporary graphic design to represent the school.” Organizations are encouraged to renew their logos at least every 15 years. That is exactly how long the school’s previous graphic image will have lasted.
The process for changing the logo started in the summer of 2017 when the members of the management held brainstorming sessions. “We reflected on our values and what we wanted to retain from our work.” Thus, the new slogan is a call to mobilize every school stakeholder, reminding them that every gesture they make, no matter how small, can help improve the students’ living conditions.
The staff was consulted on the new slogan. Last fall the graphic design section of the Fédération des Établissements d’Enseignement Privés (FEEP), of which the school is a member, was entrusted with designing the logo. Choosing this partner gave us the advantage of paying very competitive prices while still getting professional results. Various rough drafts were submitted to the school management who analyzed them before making a final decision.
Paola De Angelis, the FEEP graphic designer who perfected the logo, explained the symbolism: “Coming from the letters P and H, you can see two silhouettes of an adult with a child walking. The adult is helping the child to become autonomous by placing their arm on the child’s shoulder to provide support and guidance. The top symbolizes both the sun, the arch of a door (the exit) and a shooting star (the dream of success). The P and H are linked, symbolizing commitment and safety.”
The new logo – and the slogan, as the case may be – will be displayed on the various media used by the school (letterhead, envelopes, banners, pins, etc.), including the school’s website. For the occasion, the website has received a complete makeover which will be online at the beginning of Spring 2018.